Have you taken time to consider that email signatures tools could add value to your business?
In 2019 on average, 40 emails were sent by individuals per day for business purposes. Emails from your employees have the potential to reach a vast, targeted set of customers. As well as business contacts and potential clients. Therefore, email signatures really are a simple tool that can benefit your business.
Here are the top four reasons adding a consistent business signature to all your company’s emails, regardless of device, could add value:
1. Increases Brand Awareness
It takes 5-7 impressions for people to remember a brand. Having a business signature helps make your brand recognisable. By including your company’s logo in your email signature, you can increase cohesion across your company’s channels and ensure that every email sent out is helping clients and contacts to familiarise themselves with your logo and your brand.
2. Makes Contact Details Accessible
Your email signature acts as a digital business card. It’s an easy and accessible way to send your details and indicates that you are open to communicating. This could be especially useful for businesses. Research has found that 66% of business communication occurs over emails – so it may well be worthwhile considering email signatures for your business. The details that you should include in your email signature are:
- Name
- Position
- Company
- Telephone number
- Company logo
- Website link
- Social Media icon links
3. Image-based Signatures Can Support Engagement
Including your logo in your email signature can be a useful way to help boost engagement. Images are up to 650% more effective at encouraging engagement than plain text. Including something simple like your logo or an image is an effective way to draw more attention to your business.
4. Provides a Quick Link to Other Useful Information
Your email signature is an easy way to include links to your website or social media. Data has shown that linking your email signature to your social media can improve your email response rate. Including a link to Instagram resulted in a 23.4% increase in response rate, and LinkedIn resulted in an 11.5% increase.
These are just a few of the benefits that email signatures can have on your business. If you’re interested in finding out more about how to get more out of your email signatures, Heliocentrix can help.
These are just a few of the benefits that email signatures can have on your business. If you’re interested in finding out how to get more out of your email signatures, Heliocentrix can help. By utilising a low cost service such as Exclaimer, you can have centrally managed signatures integrated into Office 365 for your staff regardless of what device they use. This will enhance your branding and bring more awareness to your business. Contact us or email us at sales@heliocentrix.co.uk
