Find potential Questions and objections for a proposal

A consultant s hand turning the pages of a project analysis report during a client meeting, project analysis review, business consulting

Review the attached proposal and provide a list of potential questions and objections that a client might have when reading.

  • We are [insert your website URL]
  • The client is [insert clients website URL]
  • The key objective of the proposal is [insert]
  • See the section under [insert section heading e.g. brief] to understand the details of the proposal.

Focus on aspects relevant to the initial part of the sales process, such as the overall approach, proposed solutions, and potential benefits. Avoid discussing technical details in much detail during the proposal stage.

Ensure that the proposal contains sufficient information to prompt a follow-up call with the client. Address any early objections where possible to facilitate a smoother conversation during the follow-up call.

Output the questions and objections as two numbered lists with subheadings. Include suggested resolutions for each of the questions and objections so they can be rectified. When a question or objection has been identified ensure that it is not answered elsewhere in the document before adding it to the list.

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