Phishing remains one of the most common breach paths because it targets people as much as technology. Structured phishing simulations—delivered via KnowBe4—combined with ongoing training help employees spot and report attacks. The real power lies in two parts: training to build awareness and simulations as a safe way to practise and reinforce learning without real-world consequences.
Why phishing simulations matter
Attackers increasingly exploit human factors, not just systems. The 2024 Verizon Data Breach Investigations Report (DBIR) found the human element in 68% of breaches, highlighting why practical, people‑centred controls are essential. (Source)
The stakes are high. IBM’s global research puts the average cost of a data breach at roughly US $4.88m, with compromised credentials and social engineering among the leading initial access vectors—exactly the risks that phishing simulations and awareness training aim to reduce. (Source)
What is a phishing simulation?
A phishing simulation is a safe, controlled test that sends realistic phishing messages (email, chat, SMS or collaboration tools) to employees. If someone interacts, they’re guided to brief education instead of a malicious site, and your security team receives anonymised insights to improve training.
Safe learning environment: Simulations are not about “catching people out.” They are part of the learning process—giving employees a chance to test their knowledge in a realistic scenario without any real-world impact.
Why we recommend KnowBe4
KnowBe4 is a leading platform for security awareness and phishing simulations, trusted by organisations globally. Its 2025 Phishing by Industry Benchmarking Report found a global baseline click rate (“Phish‑prone™ Percentage”) of ~33% prior to training, falling by ~40% in 90 days and by ~86% after 12 months of ongoing training—evidence that consistent simulations plus micro‑training change behaviour at scale. (Source)
Two key components for success
1. Training to build awareness
Training is the foundation. Employees need to understand what phishing looks like, why it matters, and how to respond. KnowBe4 provides short, engaging modules that fit into busy schedules and reinforce good habits over time.
2. Simulations as part of the learning process
Simulations aren’t just a test—they’re an opportunity for employees to practise spotting phishing attempts in a safe environment. This approach builds confidence and reinforces training, while also giving organisations valuable insight into where extra support may be needed.
Our case study: measurable risk reduction (replace with your stats)
Intelligent Outsourcing used KnowBe4 to cut simulated‑phish clicks from 50% → 5% in 12 months.
What we changed
- Templates aligned to real threats (benefits updates, parcel deliveries, SharePoint shares).
- Positive reinforcement for reporting (not punishment for mistakes).
- Manager dashboards to target help where needed.
These results mirror wider industry trends showing substantial risk reduction when programmes are sustained over 12 months.
Common pitfalls to avoid
- One‑off tests with no follow‑up training—limited lasting impact.
- Overly punitive approaches that reduce trust and reporting.
- Repeating the same template—results plateau as users learn the pattern.
- Ignoring non‑email channels while attackers move to Teams/Slack/LinkedIn.
Get started with Heliocentrix + KnowBe4
Heliocentrix partners with KnowBe4 to deliver transparent, measurable phishing‑simulation programmes that build lasting security habits.